ABOUT ANASTASIA BEVERY HILLS

Anastasia Beverly Hills began as a salon where Founder and CEO Anastasia Soare groomed the brows of supermodels like Cindy Crawford and Naomi Campbell. After developing her own brow-enhancing makeup—the first of its kind—Anastasia’s business quickly grew, and she expanded her product range by creating the contour category and entering the world of color. Today, the brand has developed a cult following and has become a leader in the world of social media. ABH is committed to cruelty-free product formulation, testing and development.

Shop Anastasia Beverly Hills
Anastasia Beverly Hills
Anastasia Beverly Hills
Anastasia Beverly Hills

“Our eyes are intrinsically trained to spot divine proportion and immediately associate it with beauty and harmony.” – Anastasia Soare

Inspired by this age-old ratio, Anastasia created a unique and breakthrough method for shaping brows and was first to introduce brow shaping products based on her patented Golden Ratio®. From smudge proof pomades to tinted gels and dual-ended pencils, ABH has a full range of brow essentials to create the perfect brows.

Shop Anastasia Beverly Hills
Anastasia Beverly Hills

“Our eyes are intrinsically trained to spot divine proportion and immediately associate it with beauty and harmony.” – Anastasia Soare

Inspired by this age-old ratio, Anastasia created a unique and breakthrough method for shaping brows and was first to introduce brow shaping products based on her patented Golden Ratio®. From smudge proof pomades to tinted gels and dual-ended pencils, ABH has a full range of brow essentials to create the perfect brows.

Shop Anastasia Beverly Hills
Anastasia Beverly Hills

FABULOUS EYE PALETTES

ABH’s eye shadows and pigments deliver high color payoff and buildable intensity with lustrous shimmers, velvety mattes and iridescent duo-chromes for straight-up gorgeous looks.

Shop Anastasia Beverly Hills
Anastasia Beverly Hills